Brand Story
origins
Born from a deep love for elegance and individuality, At Hanifa by Hanifa began as a personal pursuit to redefine what it means to dress with intention. Inspired by the grace and strength of modern women, our founder, Hanifa, envisioned a world where fashion is not just worn — it is felt. Each piece tells a story of self-assurance, craftsmanship, and a timeless celebration of womanhood.
Vision
At Hanifa by Hanifa embodies the harmony between sophistication and simplicity — a quiet confidence expressed through fluid design, rich textures, and precise tailoring. Our selections are thoughtfully curated to:
- Embody Elegance at every turn
- Inspire an appreciation for refinement
- Expressing your truest self with effortless poise.
Rooted in the vibrance of Africa yet influenced by global sensibilities, At Hanifa by Hanifa celebrates culture, diversity, and timeless style. We draw inspiration from the women who wear our designs — women who dare to be distinct, who find beauty in nuance, and who move through the world with both grace and fire.
Materials
LEATHER
100% traceable leather
90% of leather scraps are recycledÂ
COTTONÂ
82% organic cotton
PLASTICÂ
0% PVC
17% bio-based or recycled plastic
PAPERÂ
100% certified or recycled
PACKAGING
100% Forest Stewardship Council certified paper
100% Global Organic Textile Standard certified flannel
